Gillette X Get Your Game Face On
They say, every story that’s worth remembering starts with “Once Upon a Time” and also when opportunities come knocking on the door. With PubG returning to India - one of the largest player base - Gillette seized the perfect opprtunity to help gamers up their mojo and collaborated with NODWIN Gaming. The Idea was to create a message so simple yet so strong that there were no two ways about it but to #GetYourGameFaceOn. We understood what the brand wanted and with Post Office’s and NODWIN’s creative forces conjoined, came to life - through a perfectly curated blend of live action, 2D & Cel animation - an epiphany for every gamer out there waiting for a call from its long lost (or so they thought) clan.
INITIAL MOCKUPS
BREAKDOWNS
STYLEFRAMES
CREDITS
Director: Afroz Khan
Director’s Assistant: Kalyani Kulkarni
Direction Intern: Vaibhav Iyer
D.O.P: Utkarsh Marulkar
Focus Puller : Gurudatta Patil
Gaffer: Sanjay
Styling: Avani Gumber
Hair & Make-up: Antara Pathak
Art Director: Manasi Chaware
Stills: Ranveer Dua Photography
Production Manager: Shutter Play Media LLP
Supervising Producer: Anuraj Malhotra
Associate Producer: Lakshyaa
Creative Director: Harsh Sharma
Executive Producer : Kedar Thapar
Sr. Creative Producer: Shashwat Srivastava
Creative Lead & Lead Motion Designer: Vibha J. Lad
Storyboards: Pankaj Gole
Graphic Designers, Illustrators, Cel Animators & Motion Designers: Pasquale Garibaldi, Sharath Raj, Michael Abarca
Editors: Divyashree Samantaray, Akhtar Sheikh
VFX: Pixie Dust Studios
Color Grade: Coolab Media LLP
Music & SFX: TwoAM Music
Gamers: Scout, Mortal, Ghatak, Jonathan, FnaticNemo